HOW TO GET STARTED WITHOUT A $20,000 BUDGET?

• Find out the budget range. What do you feel comfortable with?
• Be honest with the agency if you deiced to hire someone or do it by yourself.
• It is important to know your goals for a video. Maybe you could do it by yourself, improve ROI and then go to a company or do it by yourself and then go to a company.
• Ask some questions before you make the video. Who is my audience for this video? What do I want them to do with it? What are my goals for this video? Be targeted and specific. You can start with a hundred-dollar studio with your iPhone.
• Justin: there is a lot you can do on your own. People’s video making experience is different. However, making the investment and making the lead or hiring someone to make the video can make a big difference.
• It is personal. Production quality is important, but don't pay too much attention to it at the beginning. Get the idea of interaction first.
• Connect with your audience. Tips on something intrigue people (free information). Make investment with your audience and followers.
• If you host webinars, make an introductory video. Can be 20s long. You will see the number of followers go up. And then making a higher production video will be easier.

HAVE 5-10K , AND I KNOW MY AUDIENCE AND GOALS, WHO SHOULD I GO TO? A FREELANCER? DIY? PRODUCTION COMPANY? PROS AND CONS OF THEM?

• You need to do your research. Depends on your goals and production level you need. Talk to some professionals.
• Reputation management is a big thing. Be careful if you want to do it on your own, if you don't know much about making videos, you could potentially hurt your brand. Do you need a production company to consult you or do you need a great and professional video that can represent your company?
• Image is important for every business. Do not suggest DIY. You should also evolve with the time. Reinvesting some money and putting it into something that can have true ROI. Get the audience you know will be yours.

MAYBE YOU HAVE THE BUDGET, YOU MAY OR MAY NOT KNOW YOUR GOALS. YOU WANT TO TRY SOMETHING OUT. WHAT DO YOU NEED FOR DIY, JUST TO GET GOING AND ALSO PROTECT YOUR REPUTATION?

• YouTube has lots of resources. There are many producers who can give you advise. Free tool to educate yourself. A channel called no film school teaches you about ISO settings and how to act in front of the camera. Educate yourself before DIY is highly recommended.
• Learn as much as you can. It is hard to be perfect at the first time. Check out wistia.com/library, there are a lot free resources.
• Vimeo has a great film school. It is important to realize. Everyone has his/her own specialties. Figure out where you can fit video making into your busy life in a way that can help you with your business. You can consult professionals. Don't buy an expensive camera before you figure out how to tell effective stories and how to edit. It is helpful to find some vendor or professionals to lean on.

WHERE DO YOU RECOMMEND IN TERMS OF DISTRIBUTION ONLINE, PREFERABLY FREE PLATFORMS.

• Get Google familiar with optimizing your keywords. Use the most accurate and detailed title, description, tags. YouTube can be the first choice. For higher quality ones, choose Vimeo, it has a higher rate playback. Facebook is another great way. In fact, FB is the best and cheapest, most targeted promotional site. Do a couple tests. The results with FB can be surprising.
• Depend on the industry you are in, whether B2B, C2C, etc. Different industries may prefer different channels as well.
• See where most of your audience are. SEO is huge. Human connecting places. Connect with people behind your audience. Go to where they are, like video sites/communities. Different subreddits. Create a giant doc with where your people are and authentically get connected with them.

IS THERE CLIENT COME IN WITH AN AMAZING IDEA BUT IN REALITY IT WILL COST A LOT OF MONEY AND THE IDEA DOESN'T ADD VALUE TO YOUR COMPANY?

• There are so much to go into a video. That is why the costs of a video vary a lot. Sometimes vision with the budget never matches.
• Opposite case can be some companies are harming themselves by paying too little. You need to think about long-term investment.

HOW DO YOU THINK OF LITTLE INSTANT VIDEO? HOW TO USE THEM FOR A BRAND?

• Live streaming and VR are will be more important for the future. Live on Facebook will be popular.
• Best ways for brands companies to start with this. What should they go for?
• Live chat really is getting more important. A lot of companies are using Snapchat. So this can be a great thing to look into if this is where your audience is. Think of where is your audience and what do they care about. It is a cool new thing to use.
• People want to engage. More meaningful engagement.

WHAT ELEMENTS DO YOU THINK CREATE A GREAT VIDEO?

• Show the pain
• Show how the product will solve the pain
• Good story telling
• Understand the targeted audience demographic
• Across all the online resources, which channel can be the most effective for delivering your product
• Product review/ testimonials