July 17th, 8 AM - 2 PM PST [Virtual]

Advanced Workshop: Inbound Marketing Content Strategy

A practical workshop for inbound marketers who want to master content strategy

Request To Join The Workshop

In this immersive half-day live online training hosted by Justin Champion (HubSpot / Inbound Strategy Camp) and Hansen Hunt (Certified Mastery), you'll learn how to grow your business by creating an end-to-end inbound strategy that attracts, engages, and delights your ideal audience. You will collaborate with peers and a certified inbound coach in order to develop a project strategy and initial content plan you can immediately begin to implement at work.

 

 

Limited Seats:
You must apply (or be pre-approved) to join this workshop. It is limited to 18 inbound marketing professionals.

 

Cost:
The cost of attending the workshop is $399 $199 and for those who enroll in the Inbound Marketing Master Certification the registration fee will count towards your certification program cost ($400 value).

 

Professionals who attend this workshop will:

 

  • Understand how to plan a long-term inbound strategy for their Inbound Strategy Camp - Project Charter - Proficientbusiness using the topic cluster framework
  • Identify a broad topic they want their business to be known for and build authority around
  • Identify a series of terms related to their broad topic they plan to rank for on search engines
  • How to connect your 10X pillar content clusters together
  • Draft a project charter for a long-term inbound strategy for their business (View Example)
  • Earn the "Project Charter" micro-credential after submitting their strategy (View Example)

 

Pre-requisite:

 

 

Who this is for:

 

You’re a marketer who's familiar with the Inbound Methodology, buyer personas, and the buyer’s journey. You know how to blog, create website pages, emails, and pop-up forms, but you’re not quite sure how to manage or focus your long term inbound strategy efforts to become the go-to source for the topics you want to be known for and build authority around. You’ve watched Justin’s free Introduction to Inbound Strategy workshop and you're ready to build a broad topic cluster strategy for your business.

 

What inbound marketing professionals say about the workshop (read more):

 

"Justin's workshop was one of the most useful marketing workshops I've ever been to... ever. By "useful" I mean that I was able not only learn something new, but literally apply it to my business during the workshop and walk away with an actionable strategy. 10/10 recommend."

- Logan Mayville
Digital Marketing Strategy Consultant

  

This Webinar Is In:

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Meet The Trainer

Justin Champion
Author / Founder / Principal Content Professor Inbound Content / Inbound Strategy Camp / HubSpot

      AGENDA

8:00 am - 8:10 am

Welcome, Introductions, and Instructions
Hansen Hunt, CEO, Certified Mastery,

8:15 pm - 9:30 am

Inbound Strategy Review
Justin Champion, Founder, Inbound Strategy Camp,

  • Inbound Strategy Review
  • How to Plan a Long-Term Inbound Strategy
  • Identify And Get Feedback On A Broad Topic Cluster

9:30 am - 10:00 am

Q&A

10:00 am - 11:00 am

Break for Life & Food

[Optional] During the break, hear from certified Inbound Marketing Masters how they successfully implemented an inbound content strategy.

11:00 am - 1:00 pm

Project Charter Working Sessions

Breakout into rooms of 3-4 peers and one certified mentor to do the practicum portion of the workshop building a project charter and long-term content strategy.

1:00 pm - 1:30 pm

Project Charter Presentations

Everyone comes back together and presents their draft project charters in rapid fire format (2 minutes each).

1:30 pm - 2:00 pm

Wrap Up

  • Q&A
  • Next Steps to Apply Your Project Charter
  • Inbound Marketing Master Certification

What is Certified Mastery?

Certified Mastery mentors, connects, and certifies subject matter experts in order to help professionals advance in their career, give employers a transparent way to find certified talent, and provide a platform for certification developers to launch and scale professional credentials.

Mastery certification programs are peer reviewed, evidence-based, self-paced, and pay as you go in order to take what you have learned and develop mastery of the subject matter. Each professional enrolled is aligned with a mentor (previously certified master) in their field and has access to a community of masters to collaborate and share results with.