--- title: "Advanced Workshop: Inbound Marketing Content Strategy" description: An immersive training where you will collaborate with peers and mentors to develop a project strategy and content plan you can immediately implement. image: https://www.certifiedmastery.com/hubfs/Advanced%20Content%20Strategy%20Workshop%20October%209th%202020.jpg --- [![Certified Mastery](https://www.certifiedmastery.com/hs-fs/hubfs/Certified-Mastery_Logo_Blue_White.png?width=112&name=Certified-Mastery_Logo_Blue_White.png "Certified Mastery")](https://www.certifiedmastery.com/?hsLang=en-us) [join our next mastermind! Weekly ](https://www.certifiedmastery.com/inbound-marketers-mastermind?hsLang=en-us) - [Speakers](https://www.certifiedmastery.com/inbound-marketing-content-strategy-workshop#speaker-top) - [Details](https://www.certifiedmastery.com/inbound-marketing-content-strategy-workshop#location-top) - [Reviews](https://www.certifiedmastery.com/inbound-marketing-content-strategy-workshop#video-top) - [Schedule](https://www.certifiedmastery.com/inbound-marketing-content-strategy-workshop#schedule-top) - [Register](https://www.certifiedmastery.com/inbound-marketing-content-strategy-workshop#register-top) - [Sponsor](https://www.certifiedmastery.com/inbound-marketing-content-strategy-workshop#sponsor-top) TBD, Join the Waitlist # Advanced Content Strategy Workshop A practical workshop for inbound marketers who want to create a long term content strategy they can immediately implement. Price: $400 (group discount available) Share this event [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.certifiedmastery.com%2Finbound-marketing-content-strategy-workshop%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.certifiedmastery.com%2Finbound-marketing-content-strategy-workshop%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.certifiedmastery.com%2Finbound-marketing-content-strategy-workshop%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.certifiedmastery.com%2Finbound-marketing-content-strategy-workshop%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Advanced%20Workshop%3A%20Inbound%20Marketing%20Content%20Strategy) Join Justin Champion, Principal Inbound Professor at HubSpot, and certified inbound coaches. [![Register Now](https://no-cache.hubspot.com/cta/default/303888/31906c31-6859-45fb-b9bb-dba1ab0a2b61.png)](https://cta-redirect.hubspot.com/cta/redirect/303888/31906c31-6859-45fb-b9bb-dba1ab0a2b61) ## Get Excited! This Event Is In: - 00 Days - 00 Hours - 00 Minutes - 00 Seconds ## Trainer and Mentors ##### Justin Champion Author / Founder / Principal Content Professor Inbound Content / Inbound Strategy Camp / HubSpot Justin Champion is the author of Inbound Content, founder of Inbound Strategy Camp and Wild We Wander, and a Principal Content Professor for HubSpot Academy. Justin created HubSpot Academy’s Content Marketing Certification course, which has awarded over 100,000 certifications to professionals across the globe since November 2016. You can find him on Twitter @JustinRChampion and follow his workshop transformation series at #unboundinbounder. - [![](https://www.certifiedmastery.com/hubfs/twtW.png)](https://twitter.com/justinrchampion) - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/championjr/) ##### Hansen Hunt CEO / LEADER Certified Mastery / SD HUG Hansen has 15 years of inbound and digital marketing experience in B2B, B2C, SaaS, e-commerce, enterprise services, and has worked with clients across a wide variety of industries. His super powers are connecting people, ideas, and telling stories to generate demand. He has led the San Diego HubSpot User Group for 7 years teaching local professionals how to get the most value out of HubSpot. - [![](https://www.certifiedmastery.com/hubfs/twtW.png)](https://twitter.com/unomos) - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/hansenhunt/) ##### Stacy Willis Marketing Strategist BS&CO. Stacy Willis is whatever her title feels like that day (Marketing Strategist usually) and she works as an independent consultant with her business partner to provide clients an outsourced in-house marketing service. Previously, she led the strategic direction for her clients at IMPACT Branding & Design. She specializes in developing branding and messaging strategies that highlight a client's true differentiators. - [![](https://www.certifiedmastery.com/hubfs/twtW.png)](https://twitter.com/stacy_mariew) - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/stacymwillis/) ##### Kathleen Booth VP of Marketing / Host clean.io / Inbound Success Podcast Kathleen Booth is the VP of Marketing at clean.io, the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third party code on their websites. Prior to joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT. Kathleen is the host of the long running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019. - [![](https://www.certifiedmastery.com/hubfs/twtW.png)](https://twitter.com/WorkMommyWork) - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/kathleenslatterybooth/) ##### Sannah Vinding Director of Product Development & Marketing Visual Communications Company LLC Sannah is the Director of Product Development & Marketing at VCC. VCC is a recognized global leader in the illuminated electronics market with advanced indication and human machine interface solutions. She is responsible for New Product Introductions marketing strategy/execution. She built a complete new website supporting 4,000 products and launched new product marketing campaigns (B2B, pillar pages, videos, and newsletters). - [![](https://www.certifiedmastery.com/hubfs/twtW.png)](https://twitter.com/SannahVinding) - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/sannahvinding/) ##### DJ Shirley Director of Marketing Digitopia Agency DJ is the Director of Marketing at Digitopia, a digital marketing agency in San Diego (North County). They are a HubSpot Partner and built around the inbound methodology. His background is in SEO. He has experience working with B2Cs in the consumer package good space and has spent the last few years on the B2B side. He recently made the switch to focus on in-house marketing efforts which has been a big departure from client facing roles and has given him a new appreciation for his past counterparts. - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/dj-shirley-18a13793/) ## Details In this immersive half-day live online training hosted by Justin Champion (HubSpot / Inbound Strategy Camp) and Hansen Hunt (Certified Mastery), you'll learn how to grow your business by creating an end-to-end inbound strategy that attracts, engages, and delights your ideal audience. You will collaborate with peers and a certified inbound coach in order to develop a project strategy and initial content plan you can immediately begin to implement at work.   **Professionals who attend this workshop will:** -   - `- Understand how to plan a long-term inbound strategy for their business using the topic cluster framework` -   - `- Identify a broad topic they want their business to be known for and build authority around` - `- Identify a series of terms related to their broad topic they plan to rank for on search engines` - `- How to connect your 10X pillar content clusters together` - `- Draft a project charter for a long-term inbound strategy for their business (View Example)` - `- Earn the "Project Charter" micro-credential after submitting their strategy (View Example)` -   **Pre-requisite:** Valid [Content Marketing Certification](https://academy.hubspot.com/courses/content-marketing) from HubSpot Academy **Who this is for:** You’re a marketer who's familiar with the Inbound Methodology, buyer personas, and the buyer’s journey. You know how to blog, create website pages, emails, and pop-up forms, but you’re not quite sure how to manage or focus your long term inbound strategy efforts to become the go-to source for the topics you want to be known for and build authority around. You’ve watched Justin’s free Introduction to Inbound Strategy workshop and you're ready to build a broad topic cluster strategy for your business.   ## Hear how this content strategy helped Ken Mafli make an impact at work and land his dream job. # Testimonials --- Not only did it provide a clear path for building a long-term content strategy, the workshop was also extremely motivating! **Carly Ries** Marketing Manager at LifeStarr --- This workshop was extremely comprehensive and delivered from individuals who are obviously passionate about content. I highly encourage anyone looking to build a strong inbound content strategy from the ground up to register. **Dan Falco** Marketing Manager at The National Society of Leadership and Success --- I walked away from this workshop with lots of new ideas, templates and actionable steps that I can apply to my business. **Alice Faggi** Sr Marketing Strategist at Digitopia Agency --- This isn't just a lesson to sit through - you will leave this workshop with an actionable plan to work with. **Ashley Lawson** Client Strategist at Beacons Point --- Fantastic opportunity for anyone looking to learn how to build out a robust SEO content strategy. **Chiara Burns** Digital Content Strategist at Chief Martech Officer --- This workshop really helped me hone my content strategy skills, and everyone was so helpful and engaged. I highly recommend it! **Bella Mello** Inbound Marketing Specialist at Hearst Bay Area --- This workshop provided the perfect blend of learning and action items. We'll be able to immediately apply the key takeaways to our content strategy. **Michael O'Brien** Content Strategist at The National Society of Leadership and Success --- This workshop gave me the tools and the skills to structure a content strategy that will be effective and reach the audience I have in mind. The workshop stressed setting intention when creating content, to make sure that the content serves a purpose, and I couldn't agree more with that emphasis. **Lexius Waltar** Community Manager at Synergy Centre CoWorks ## EVENT SCHEDULE - Dec. 3rd 8:00 am - 8:30 am Welcome, Agenda, Instructions, and Introductions - ![hansen hunt](https://www.certifiedmastery.com/hs-fs/hubfs/about-hansen-1.png?width=50&name=about-hansen-1.png) Hansen Hunt CEO Certified Mastery 8:30 am - 10:00 am Inbound Strategy Activities - ![justin-champion-headshot-817747-edited](https://www.certifiedmastery.com/hs-fs/hubfs/Bio_Pics/justin-champion-headshot-817747-edited.jpg?width=50&name=justin-champion-headshot-817747-edited.jpg) Justin Champion Founder Inbound Strategy Camp `` - Inbound Strategy Review - How to Plan a Long-Term Inbound Strategy - Identify And Get Feedback On A Broad Topic Cluster - Q&A 10:00 am - 10:30 am Break for Life & Food 10:40 am - 12:30 pm Project Charter Working Session Do the practicum portion of the workshop building a project charter and long-term content strategy. 12:30 pm -12:40 pm Break - ![](https://www.certifiedmastery.com/hs-fs/hubfs/cc-sean.jpg?t=1523062458910&width=50&name=cc-sean.jpg) 12:40 pm -1:50 pm Project Charter Discussion Everyone comes back together to presents, discuss, and receive peer feedback on their draft project charters. 1:50 pm -2:00 pm Wrap Up # VIP WORKSHOPS - APRIL 13 Attend one workshop session or both. Register below or learn more about these workshops [here](https://www.certifiedmastery.com/blog/hug18-vip?hsLang=en-us). show full event ## Save Your Seat! ### Limited Seats: The workshop is limited to 6-12 inbound marketing professionals depending on how many certified mentors will be joining the session.  Cost: The cost of attending the workshop is $400 and for those who enroll in the [Inbound Marketing Master Certification](https://www.certifiedmastery.com/inbound-marketing-master-certification?hsLang=en-us) the registration fee will count towards your certification program cost ($400 value). 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