July 17th, 8 AM - 2 PM PST [Virtual]
A practical workshop for inbound marketers who want to master content strategy
In this immersive half-day live online training hosted by Justin Champion (HubSpot / Inbound Strategy Camp) and Hansen Hunt (Certified Mastery), you'll learn how to grow your business by creating an end-to-end inbound strategy that attracts, engages, and delights your ideal audience. You will collaborate with peers and a certified inbound coach in order to develop a project strategy and initial content plan you can immediately begin to implement at work.
You must apply (or be pre-approved) to join this workshop. It is limited to 18 inbound marketing professionals.
The cost of attending the workshop is $399 $199 and for those who enroll in the Inbound Marketing Master Certification the registration fee will count towards your certification program cost ($400 value).
Professionals who attend this workshop will:
Who this is for:
You’re a marketer who's familiar with the Inbound Methodology, buyer personas, and the buyer’s journey. You know how to blog, create website pages, emails, and pop-up forms, but you’re not quite sure how to manage or focus your long term inbound strategy efforts to become the go-to source for the topics you want to be known for and build authority around. You’ve watched Justin’s free Introduction to Inbound Strategy workshop and you're ready to build a broad topic cluster strategy for your business.
What inbound marketing professionals say about the workshop (read more):
"Justin's workshop was one of the most useful marketing workshops I've ever been to... ever. By "useful" I mean that I was able not only learn something new, but literally apply it to my business during the workshop and walk away with an actionable strategy. 10/10 recommend."
- Logan Mayville
Digital Marketing Strategy Consultant
Justin Champion is the author of Inbound Content, founder of Inbound Strategy Camp and Wild We Wander, and a Principal Content Professor for HubSpot Academy. Justin created HubSpot Academy’s Content Marketing Certification course, which has awarded over 100,000 certifications to professionals across the globe since November 2016. You can find him on Twitter @JustinRChampion and follow his workshop transformation series at #unboundinbounder.
[Optional] During the break, hear from certified Inbound Marketing Masters how they successfully implemented an inbound content strategy.
Breakout into rooms of 3-4 peers and one certified mentor to do the practicum portion of the workshop building a project charter and long-term content strategy.
Everyone comes back together and presents their draft project charters in rapid fire format (2 minutes each).
Certified Mastery mentors, connects, and certifies subject matter experts in order to help professionals advance in their career, give employers a transparent way to find certified talent, and provide a platform for certification developers to launch and scale professional credentials.
Mastery certification programs are peer reviewed, evidence-based, self-paced, and pay as you go in order to take what you have learned and develop mastery of the subject matter. Each professional enrolled is aligned with a mentor (previously certified master) in their field and has access to a community of masters to collaborate and share results with.