Upcoming Dates: Oct. 9 & Dec. 3, 8 AM - 2 PM PST

Advanced Workshop: Inbound Marketing Content Strategy

Details

A practical workshop for inbound marketers who want to master content strategy

In this immersive half-day live online training hosted by Justin Champion (HubSpot / Inbound Strategy Camp) and Hansen Hunt (Certified Mastery), you'll learn how to grow your business by creating an end-to-end inbound strategy that attracts, engages, and delights your ideal audience. You will collaborate with peers and a certified inbound coach in order to develop a project strategy and initial content plan you can immediately begin to implement at work.

Limited Seats:
Only 6-10 inbound marketing professionals per workshop.

Cost:
The cost of attending the workshop is $400 and for those who enroll in the Inbound Marketing Master Certification the registration fee will count towards your certification program cost ($600 value).

Pre-requisite:
Valid Content Marketing Certification from HubSpot Academy

 

Inbound Strategy Camp - Project Charter - Proficient

Professionals who attend this workshop will:

  • Understand how to plan a long-term inbound strategy for their business using the topic cluster framework
  • Identify a broad topic they want their business to be known for and build authority around
  • Identify a series of terms related to their broad topic they plan to rank for on search engines
  • How to connect your 10X pillar content clusters together
  • Draft a project charter for a long-term inbound strategy for their business (View Example)
  • Earn the "Project Charter" micro-credential after submitting their strategy (View Example)

Testimonials

Next Level!

I've been an inbound marketer for six years now and have built a multi-million dollar inbound agency. This workshop is absolutely spot on in terms of helping people master their approach to inbound. If you're an advanced marketer and want to take your inbound to the next level, these are the workshops for you.

Gregg Anderson Gregg Anderson

MASTERY BY TEACHING!

This is no “rubber stamp” certification. There’s a saying that you never really learn something until you’re able to teach it to others. Obtaining an Inbound Marketing Master Certification requires that participants develop and demonstrate true expertise in inbound marketing AND be able to teach and mentor their peers — all while demonstrating that the strategies they’ve developed in the program make a real and measurable impact in the form of revenue growth for the businesses where they work.

Kathleen-Booth-Inbound-Marketing-Master-Headshot Kathleen Booth

Expertise!

The high level of content marketing expertise of the mentors and the focused collaboration among the group made this one of the best workshops I've attended, and certainly the best on inbound marketing. I highly recommend it to anyone looking to develop an actionable inbound strategy.

Trent Maw Trent Maw

BOUNCING IDEAS!

The Content Marketing Strategy Workshop was exactly what I needed to sit down and build the foundation of my company's long-term content strategy while bouncing ideas and questions off of an intelligent group of other marketing professionals.

Brooke Tomasetti Brooke Tomasetti

Meet the Trainer

justin-champion-headshot-817747-edited

JUSTIN CHAMPION

AUTHOR / FOUNDER / PRINCIPAL CONTENT PROFESSOR

Inbound Content / Inbound Strategy Camp / HubSpot

Justin Champion is the author of Inbound Content, founder of Inbound Strategy Camp and Wild We Wander, and a Principal Content Professor for HubSpot Academy. Justin created HubSpot Academy’s Content Marketing Certification course, which has awarded over 100,000 certifications to professionals across the globe since November 2016. You can find him on Twitter @JustinRChampion and follow his workshop transformation series at #unboundinbounder.

Agenda

8:00 am - 8:10 am

WELCOME, INTRODUCTIONS, AND INSTRUCTIONS
Hansen Hunt, CEO, Certified Mastery

8:15 pm - 9:30 am

INBOUND STRATEGY REVIEW
Justin Champion, Founder, Inbound Strategy Camp,

  • Inbound Strategy Review
  • How to Plan a Long-Term Inbound Strategy
  • Identify And Get Feedback On A Broad Topic Cluster
9:30 am - 10:00 am

Q&A

10:00 am - 11:00 am

BREAK FOR LIFE & FOOD

[Optional] During the break, hear from certified Inbound Marketing Masters how they successfully implemented an inbound content strategy.

11:00 am - 1:00 pm

PROJECT CHARTER WORKING SESSIONS

Breakout into rooms of 3-4 peers and one certified mentor to do the practicum portion of the workshop building a project charter and long-term content strategy.

1:00 pm - 1:30 pm

PROJECT CHARTER PRESENTATIONS

Everyone comes back together and presents their draft project charters in rapid fire format (2 minutes each).

1:30 pm - 2:00 pm

WRAP UP

  • Q&A
  • Next Steps to Apply Your Project Charter
  • Inbound Marketing Master Certification