--- title: Live In SD Inbound Marketing Webinar - 12/13/2017 description: Learn how to create a multi-stage lead nurturing campaign - from creating the strategic foundation to writing the premium assets to building the engine in HubSpot. Plus, our guest from HubSpot will teach you how to use their new Campaign Analytics Tool. --- [![Certified Mastery](https://www.certifiedmastery.com/hs-fs/hubfs/Certified-Mastery_Logo_Blue_White.png?width=112&name=Certified-Mastery_Logo_Blue_White.png "Certified Mastery")](https://www.certifiedmastery.com/?hsLang=en-us) [join our next mastermind! Weekly ](https://www.certifiedmastery.com/inbound-marketers-mastermind?hsLang=en-us) 12.13.2017 at 2:00 pm PST # How to Create an Automated Lead Nurturing Campaign A single landing page is fine if all you want to do is collect leads, but if you want them to actually turn into customers, you need a lead nurturing campaign. That's just what the next Live In SD is dedicated to! [![Register Now](https://no-cache.hubspot.com/cta/default/303888/8d984c56-96ed-461d-9a3f-1b5d93bf1f8d.png)](https://cta-redirect.hubspot.com/cta/redirect/303888/8d984c56-96ed-461d-9a3f-1b5d93bf1f8d) Share this event [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.certifiedmastery.com%2Fwebinar%2F12-13-2017%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.certifiedmastery.com%2Fwebinar%2F12-13-2017%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.certifiedmastery.com%2Fwebinar%2F12-13-2017%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.certifiedmastery.com%2Fwebinar%2F12-13-2017%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Live%20In%20SD%20Inbound%20Marketing%20Webinar%20-%2012%2F13%2F2017) ![LiveInSD_Logo_Box-1-2.png](https://www.certifiedmastery.com/hs-fs/hubfs/LiveInSD_Logo_Box-1-2.png?width=380&name=LiveInSD_Logo_Box-1-2.png "LiveInSD_Logo_Box-1-2.png") #### Our Next Event Is In: - 00 Days - 00 Hours - 00 Minutes - 00 Seconds ## Event Speakers ##### Tammy Duggan-Herd Marketing Manager Campaign Creators Tammy holds a B.S., M.A. and Ph.D. in Psychology. After completing her doctorate she helped to launch Campaign Creators in 2016 and raised the brand from a point of zero awareness to an established name in the San Diego marketing community. She continues to apply her expertise in persuasion and consumer behavior to the company’s internal marketing. - [![](https://www.certifiedmastery.com/hubfs/twtW.png)](https://twitter.com/tammy_herd?lang=en) - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/tamaradugganherd/) ##### Shelby Heath Marketing Technologist Campaign Creators Shelby holds a BA in Marketing from the University of San Diego. In January 2017, she started interning at Campaign Creators and that May she was offered a full time position at Campaign Creators. Shelby uses her knowledge of marketing strategy and marketing technology skills to help client's accomplish their goals. - [![](https://www.certifiedmastery.com/hubfs/twtW.png)](https://twitter.com/ShelbyHeath8?lang=en) - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/shelbyheath/) ##### Ari Plaut Product Marketing Manager HubSpot In six years at HubSpot, Ari has developed both a deep knowledge of the HubSpot tool and a solid instinct for the strategy behind it. In his current role of Product Marketer, he manages go-to-market strategy for several HubSpot tools. Outside HubSpot, you can find Ari catching a game at Fenway or hiking in the White Mountains of his native NH. - [![](https://www.certifiedmastery.com/hubfs/twtW.png)](https://twitter.com/ariplaut) - [![](https://www.certifiedmastery.com/hubfs/lnkW.png)](https://www.linkedin.com/in/ari-plaut-00087340/) ##       Agenda 2:00pm ### Introductions 2:05pm ### Creating Premium Content for Each Stage of the Buyer's Journey #### Tammy Duggan-Herd, Ph.D. 2:25pm ### Building your campaign in HubSpot: Landing pages, emails, workflows and reporting #### Shelby Heath 2:45pm ### Using the HubSpot Campaign Analytics Tool #### Ari Plaut ## What's Live In SD? ## This Event's Sponsors ![cc_logo_color-1.png](https://www.certifiedmastery.com/hs-fs/hubfs/SD_HUG_2017_Event/Sponsors/cc_logo_color-1.png?width=158&name=cc_logo_color-1.png "cc_logo_color-1.png") ![hubspot-logo-dark.png](https://www.certifiedmastery.com/hs-fs/hubfs/hubspot-logo-dark.png?width=249&name=hubspot-logo-dark.png "hubspot-logo-dark.png") [![become a sponsor](https://no-cache.hubspot.com/cta/default/303888/ba512068-65d1-4dc9-9e7a-0f9f8de0e800.png)](https://cta-redirect.hubspot.com/cta/redirect/303888/ba512068-65d1-4dc9-9e7a-0f9f8de0e800) ## Other Upcoming Events 02.02.2017 ### HUG17: Beyond Inbound Marketing HUG 2017 is an inbound marketing experience purely focused on accessible and up-to-date education, experiential learning, and the idea of organizations building trust with and attracting the right audience. http://www.sdinboundmarketing.com/hug-2017-beyond-inbound-marketing tbd ### tbd tbd ### tbd ## Other Upcoming Events ## Get our Inbound Marketing Ecosystem worksheet! Learn about all the different pieces in a successful inbound marketing ecosystem.  Build one for your business today! ![ebook.png](https://www.certifiedmastery.com/hs-fs/hubfs/global-ebook.png?width=823&name=global-ebook.png "ebook.png") [![twt-footer.png](https://www.certifiedmastery.com/hs-fs/hubfs/twt-footer.png?width=32&name=twt-footer.png "twt-footer.png")](https://twitter.com/sandiegohug) [Tweets by Certified Mastery](https://twitter.com/certifymastery) ![Certified-Mastery_Logo_Blue_White](https://www.certifiedmastery.com/hubfs/Certified-Mastery_Logo_Blue_White.png "Certified-Mastery_Logo_Blue_White") [Meet With Us](https://www.certifiedmastery.com/meetings/hhunt/20-minute-chat?hsLang=en-us) [Enroll Today](https://www.certifiedmastery.com/inbound-marketing-master-certification-pricing?hsLang=en-us) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/certifiedmastery/) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/certifiedmastery/) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/certifymastery) ### Sponsored by: [![DepositFix](https://www.certifiedmastery.com/hs-fs/hubfs/HUG18/DepositFix.png?width=150&name=DepositFix.png "DepositFix")](https://www.depositfix.com/)