July 30, 2015 @ 3pm:

Stone Brewing World Bistro & Gardens - Liberty Station

Our event attendace has been growing so we figured our location should too! Stone Brewing Co. is the largest brewing company in Southern California and their locations prove it. This event will be held at their Liberty Station venue, where gardens and water features combine with classic California style to create an atmosphere you won't soon forget. Appetizers are included and a variety of drinks will be available for purchase from the bar.

#SDHUG AGENDA

Check-in & Networking: (3 PM - 3:30PM)
Grab a pint and meet your fellow inbound marketers.

Speaker Prep: (3:30 – 3:40)

10 Minutes to make sure everyone checked in, has some food, and is ready to learn!

HubSpot Guest Speaker: (3:40PM - 4:30PM)

Steve Haase, HubSpot eCommerce Inbound Marketing Consultant

Topic: Mastering Inbound Sales: Technical Tips and Selling Strategies for the New Buying Process

In this interactive session, participants will discover:

• How to calm the friction between marketing and sales, and prove marketing's value to all stakeholders
• How great customer service can become your biggest sales tool
• What assets should marketing create to best equip sales reps

Keynote Speaker: (4:45PM - 5:45PM)

Melodie Tao (aka Marketing Melodie)

Topic: "Why Inbound Marketing & Social Media Are Best Friends"

With the constant changing landscape of social media, it can be overwhelming to know which networks to be on. Brands are faced with confusion on what content is effective to post and how to find time to incorporate social media into their marketing strategy. At “Why Inbound Marketing & Social Media Are Best Friends” you will learn about the important role social media plays in generating inbound leads and how to enhance your current profiles to get more leads. You’ll hear success stories and learn how to create resourceful content that encourages prospects to keep your brand top of mind. You will leave the event with the following information to implement immediately:

• Specific updates you need to make on popular social networks to generate more inbound leads.
• How to be a subject matter expert on social media in your specific industry so customers seek you out in time of need.
• How to be more efficient when creating and posting content on social media so you can focus on nurturing your inbound leads.

Group Discussion / Wrap-Up: (5:45PM - 6:15PM)

An informal Q&A session to address your questions and help you immediately apply what we just discussed. Also a great time to try all of the delicious beers.

Networking:

We will hang out at the bar after the presentations and get to know all of you amazing people. This is a great time to pick our brains, especially the limitless inbound knowledge of our guest speaker.

Steve Haase

Dedicated to customer success since 1977 (okay, maybe only since the mid-2000's), Steve helps eCommerce businesses transform their marketing with HubSpot. An active public speaker, Steve has presented at universities and conferences along the East Coast, including events in Boston, New York City, and Washington, DC.

Haase holds degrees from the University of Rochester's Eastman School of Music (BM), the University of Maryland, College Park (MM), and The Graduate Institute in Milford, CT (MA). Before joining HubSpot, he was a cofounder of the digital marketing agency, ThoughtLead, which specialized in content marketing, creating campaigns for clients such as IBM, Dow Chemical, Haier, and HubSpot.

Prior to ThoughtLead, Steve was a trumpet instrumentalist with the US Navy Band in Washington, DC where he performed at concerts and ceremonies throughout the DC area and around the country, including the inauguration of President Bush and the funeral of President Reagan.

For more information on Steve visit http://www.hubspot.com/stevehaase

Melodie Tao

Melodie Tao, also known as Marketing Melodie is a seasoned Marketing professional with over 11 years of experience. She began her career in traditional marketing through radio advertising, then transitioning into online marketing. As a Marketing Consultant and Educator, Melodie’s mission is to teach and inspire business owners and entrepreneurs to grow their business through digital marketing and social media. Melodie also teaches Interactive Marketing classes at National University.

Melodie has been invited to speak at conferences and workshops across the nation, in Asia and the Middle East to educate audiences on social media. Combining her experience in traditional media with digital technology, Melodie has successfully launched interactive campaigns and promotions for national brands, including AT&T, Microsoft, Ralphs/Kroger, Westfield Malls, Colgate Palmolive, AMC Theaters, Insect Shield, Verizon Wireless, NBC Universal and Credit.com.

For more information on Melodie visit http://www.marketingmelodie.com