--- title: Learn From the Expert on Authentic Storytelling at HUG17 description: Learn from the expert on authentic storytelling at HUG17. Christoph Trappe is the Senior Director of Content Marketing and Content Creation at MedTouch. image: https://www.certifiedmastery.com/hubfs/img_6296.jpg --- [![Certified Mastery](https://www.certifiedmastery.com/hs-fs/hubfs/Certified-Mastery_Logo_Blue_White.png?width=112&name=Certified-Mastery_Logo_Blue_White.png "Certified Mastery")](https://www.certifiedmastery.com/) [join our next mastermind! Weekly ](https://www.certifiedmastery.com/inbound-marketers-mastermind) ## [Learn From the Expert on Authentic Storytelling at HUG17](https://www.certifiedmastery.com/blog/learn-from-the-expert-on-authentic-storytelling-at-hug17) Posted on 10.15.2016 by Stephanie Graham Our newest HUG17 keynote speaker is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. Meet Christoph Trappe.  Christoph is the Senior Director of Content Marketing & Content Creation at MedTouch where he helps hospitals across the United States share their authentic stories. In his role at MedTouch, Christoph and his team advise healthcare brands across the United States on blogging, social media and eNewsletter strategies and how to align those strategies with patient/member/donor acquisition efforts. A key part of the team’s success is its internal engagement with physicians and leaders who actively request their guidance. > "Having an agenda means we have a purpose." - [@ctrappe](https://twitter.com/CTrappe) [https://t.co/nmS6S9HNX8](https://t.co/nmS6S9HNX8) > > — Christoph Trappe (@CTrappe) [October 14, 2016](https://twitter.com/CTrappe/status/786826962362896384) Christoph believes every industry can benefit from content marketing as long as the content is built around these [four pillars:](http://authenticstorytelling.net/industries-can-benefit-use-content-marketing-authentic-storytelling/) - Sharing your successes - Why you do things (People connect around purpose) - Being helpful to your interested community - Making the transaction easy when your interested community wants to buy whatever you are selling He is a globally-recognized content marketing expert who frequently speaks at global conferences – including Content Marketing World – about social media, blogging and executive buy-in. The Content Marketing Institute acknowledged him as a 2014 and 2015 Top 100 Most Influential Content Marketer and he was named a most influential content marketer on Twitter by London-based Axonn Media. Save your seat today to see Christoph and keep an eye out for more exciting speaker announcements. 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