--- title: HUG 2017 - Inbound Marketing Thought Leader Round-up 11/18 description: Hand picked and fresh curated content from the thought inbound marketing thought leaders speaking at HUG 17, their organizations, and our inbound sponsors. image: https://www.certifiedmastery.com/hubfs/SD_HUG_2017_Event/ntc_overlook.png --- [![Certified Mastery](https://www.certifiedmastery.com/hs-fs/hubfs/Certified-Mastery_Logo_Blue_White.png?width=112&name=Certified-Mastery_Logo_Blue_White.png "Certified Mastery")](https://www.certifiedmastery.com/) [join our next mastermind! Weekly ](https://www.certifiedmastery.com/inbound-marketers-mastermind) ## [HUG 2017 - Inbound Marketing Thought Leader Round-up 11/18](https://www.certifiedmastery.com/blog/hug-2017-inbound-marketing-thought-leader-round-up-2-0-0) Posted on 11.18.2016 by Stephanie Graham Welcome to this week's round up featuring fresh curated content from the inbound thought leaders speaking at HUG 17, their organizations, and our inbound sponsors. This week's curated list features the top recent content from the thought leaders involved with HUG 17. Topics include: LinkedIn groups, making social media management work for your schedule, using visual content and more. If you want this curated content on a weekly basis, subscribe to the blog and check your inbox every Friday.  [![Want to meet these thought leaders in person? Register for HUG 2017 before it sells out](https://no-cache.hubspot.com/cta/default/303888/07cd6a2c-74b8-4cd6-a003-30cb2d0d68a5.png)](https://cta-redirect.hubspot.com/cta/redirect/303888/07cd6a2c-74b8-4cd6-a003-30cb2d0d68a5) [Neil Patel](https://www.sdinboundmarketing.com/blog/what-everybody-ought-to-know-about-neil-patel) - [We Analyzed 203,900 Data Points to Answer the Question: Do Keywords Matter?](http://neilpatel.com/2016/11/17/we-analyzed-203900-data-points-to-answer-the-question-do-keywords-matter/) - [How to Create Amazing Content Even If You Feel Like an Industry Impostor](https://www.quicksprout.com/2016/11/14/how-to-create-amazing-content-even-if-you-feel-like-an-industry-imposter/) - [How to Infiltrate LinkedIn Groups for Maximum Marketing ROI](https://www.quicksprout.com/2016/11/16/how-to-infiltrate-linkedin-groups-for-maximum-marketing-roi/) HubSpot - [Kipp Bodnar](https://www.certifiedmastery.com/blog/hug17-speaker-announcement-kipp-bodnar) - [12 Great Examples That Prove the Power of Repurposing Content](http://blog.hubspot.com/marketing/examples-repurposing-content#sm.0000g6riadpe0dn8xzn1bkv9851lw) - [5 Ways You Can Use Visual Content to Increase Conversion Rates](http://blog.hubspot.com/marketing/visual-content-for-conversion-rates#sm.0000g6riadpe0dn8xzn1bkv9851lw) Allbound - [Jen Spencer](https://www.sdinboundmarketing.com/blog/evangelizing-an-inbound-culture-with-jen-spencer) - [The Quick Guide to Structuring Your SaaS Partner Program](https://www.allbound.com/blog/the-quick-guide-to-structuring-your-saas-partner-program) - [Man vs. Machine: When to Hire, When to Implement Partner Sales Software](https://www.allbound.com/blog/man-vs-machine-when-to-hire-when-to-implement-partner-sales-software) Gather Content - [Rob Mills](https://www.sdinboundmarketing.com/blog/meet-rob-mills-hug17-speaker) - [What's the deal with structured content?](https://gathercontent.com/blog/whats-deal-structured-content) - [10 plain Engligh principles for writing better web content](https://gathercontent.com/blog/10-plain-english-principles-writing-better-web-content) SmartBug Media - Speed Dating With Mentors - [This Week In Inbound: HubSpot Introduces Growth Stack of Tools at #INBOUND16](https://www.smartbugmedia.com/blog/hubspot-introduces-growth-stack-of-tools) The Authentic Storyteller - [Christoph Trappe](https://www.sdinboundmarketing.com/blog/learn-from-the-expert-on-authentic-storytelling-at-hug17) - [VIDEO - How Helpful Marketing Teams Can Find Ways to Publish Stakeholder Content](http://authenticstorytelling.net/video-how-helpful-marketing-teams-can-find-ways-to-publish-stakeholder-content/) Wistia - Ali Noel - [5 Ways to Fix Your Shot in Post-Production](https://wistia.com/blog/fix-your-shot) Jenn's Trends - [Jenn Herman](https://www.sdinboundmarketing.com/blog/instagram-expert-jenn-herman-is-speaking-at-hug17) - [How to Manage Social Media On Your Schedule](http://www.jennstrends.com/manage-social-media-on-your-schedule/) **More fresh content, from the handpicked list of HUG17 sponsors who align with the inbound methodology** Campaign Creators / Business on Market St. - [Buyer Personas Part 4: Personas In the Real World](https://www.campaigncreators.com/blog/buyer-personas-real-world-example) - [The 6 Types of Millenial You Should Be Marketing To](https://www.campaigncreators.com/blog/the-6-types-of-millennial-you-should-be-marketing-to) The Manifesto Co - [Take a Career Break: Part 2](https://www.themanifestoco.com/blog/take-a-career-break-2) PandaDoc - [Turning Interest Into Need: Education From Sales to Customer](http://blog.pandadoc.com/turning-interest-into-need-education-from-sales-to-customer) [![Register for HUG17](https://no-cache.hubspot.com/cta/default/303888/c77e7b74-0168-42ca-8308-e04d118784fd.png)](https://cta-redirect.hubspot.com/cta/redirect/303888/c77e7b74-0168-42ca-8308-e04d118784fd) ### Share On Social [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.certifiedmastery.com%2Fblog%2Fhug-2017-inbound-marketing-thought-leader-round-up-2-0-0%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.certifiedmastery.com%2Fblog%2Fhug-2017-inbound-marketing-thought-leader-round-up-2-0-0%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.certifiedmastery.com%2Fblog%2Fhug-2017-inbound-marketing-thought-leader-round-up-2-0-0%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.certifiedmastery.com%2Fblog%2Fhug-2017-inbound-marketing-thought-leader-round-up-2-0-0%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=HUG%202017%20-%20Inbound%20Marketing%20Thought%20Leader%20Round-up%2011%2F18) [![Share on Pinterest](https://static.hubspot.com/final/img/common/icons/social/pinterest-24x24.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.certifiedmastery.com%2Fblog%2Fhug-2017-inbound-marketing-thought-leader-round-up-2-0-0%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) ### Share Your Thoughts About This Post ### Subscribe to Our Blog ### Posts by Topic - 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